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Research papers

The development of marketing research in the Indian Union

The growth of market research in the last two years in the Indian Union has happily been far greater than the growth in the markets concerned. One perhaps can say that this is due to the result of recognition last, that the marketing research...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Eric Paul Woollett Da Costa
June 15, 1961
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Citation

Da Costa, E. P. (1961a, June 15). The development of marketing research in the Indian Union. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-marketing-research-in-the-indian-union